Alison Fragale is a research psychologist, award-winning professor at UNC Chapel Hill, international keynote speaker, and author who empowers ambitious women by providing them with science-based strategies to advocate for their own interests. In this episode of Client Conversations With Craig Budner, Alison discusses her newly released book, Likeable Badass: How Women Get the Success They Deserve, an evidence-based, ultra-practical read for every woman who is ready to take charge of their success. Alison provides valuable insights for all listeners, particularly women, on how to achieve their goals, excel in their careers, and be respected leaders, mentors, and colleagues.