William Thieme (Billy) directs the technical systems and advertising operations teams and maintenance behind The National Law Review, keeping optimization, efficiency, and profitability top of mind and up to speed at all times.
Billy collaborates with NLR teams and leadership to constantly seek out, experiment, and learn about options that help our publishing clients achieve the best return on their publishing memberships - including CMS programming and management, tracking and reporting on content and advertising, SEO, omnichannel marketing and distribution methods, social media campaigns and optimization, advertising and monetization strategies, and public relations.
With more than two decades of experience in digital advertising and content marketing, website development, website monetization, and analytics, Billy enjoys contributing to The National Law Review as the company's Technical Systems and Advertising Operations Director. In this role, Billy supports the technical aspects of the NLR's publishing business and the progress towards consistent optimization, as well as multichannel content distribution and syndication strategies. This involves working with and programming Drupal, Google Analytics, Google Looker Studio, Google Search Console, SEMRush, PIWIK, and other analytics platforms; multiple monetization platforms, including Adapex, Prebid.org, Google Ad Manager, and other advertising platforms; agencies and networks; and reporting platforms, including Google Looker Studio. Billy is also involved in maintaining and optimizing the NLR's overall consent management strategies (GDPR, CCPA, and other privacy regulations compliance).
Billy gained additional skills in advertising operations, writing, journalism, content creation, and editing over a two-decade career in newspapers, primarily at The Denver Post and Rocky Mountain News in Denver, Colorado. During his tenure in the newspaper industry, Billy helped lead the evolution from decades-old manual processes to 100% paginated digital output and publishing and editorial systems. It was only a small step - with huge implications - from there to developing a career supporting many companies' utilization of the internet as the world's primary news publishing, advertising, and media communications environment, and Billy took full advantage of the opportunities to learn, develop, and support the digital migration from the start.
