William Thieme (Billy) directs the technical systems and team behind The National Law Review, keeping optimization, efficiency, and profitability top of mind and up to speed at all times. Billy collaborates with NLR teams and leadership to constantly seek out, experiment, and learn about options that help our publishing clients achieve the best return on their publishing memberships - including CMS programming and management, tracking and reporting on content and advertising, SEO, omnichannel marketing and distribution methods, social media campaigns and optimization, advertising and monetization strategies, and public relations.
With more than a decade of digital advertising and content marketing, website development, website monetization, and analytics experience, Billy enjoys contributing to The National Law Review as the company's Technical Systems Director. In this role, Billy supports the technical aspects of the NLR's publishing business and the progress towards consistent optimization, as well as multichannel content distribution and syndication strategies. This involves working and programming Drupal, Google Analytics, Google Data Studio, Google Search Console, SEMRush, PIWIK, and other analytics platforms, multiple monetization platforms including Publir, Prebid.org, Google Ad Manager, and other advertising platforms, agencies, and networks, and reporting platforms including Google Design Studio. Billy is also involved in maintaining and optimizing the NLR's overall consent management strategies (GDPR, CCPA, and other privacy regulations compliance).
Billy has decades of digital marketing, website monetization, advertising, and operations experience. He attained additional skills in advertising operations, writing, journalism, content creation, and editing from a two-decade career in newspapers, primarily working for The Denver Post and Rocky Mountain News in Denver, Colorado. During his tenure in the newspaper industry, Billy helped lead the evolution into 100% paginated digital output and publishing and editorial systems from decades-old manual processes. It was only a small step - with huge implications - from there to developing a career supporting many companies' utilization of the internet as the world's primary news publishing, advertising, and media communications environment, and Billy took full advantage of the opportunities to learn, develop, and support the digital migration from the start.
