Serena Totino KL Gates Law Firm London Intellectual Property Lawy

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Professional Biography

Serena Totino is an associate in the firm’s London office, where she is a member of the IP Procurement and Portfolio Management practice group. Ms. Totino manages the trademark and design portfolio of international companies, advising clients on infringements, invalidation actions and international filing strategies. In addition, she has experience in negotiating and drafting IP related agreements and has worked on a range of copyright and domain name matters.

More Legal and Business Bylines From Serena Totino

Swatch v Samsung: App Store Operators Are Not Intermediaries and Can Be Liable for Trade Mark Infringement - (Posted On Wednesday, August 31, 2022)
Wine Labelling: A New EU Regulation Is Coming Into Force in 2023 - (Posted On Wednesday, August 17, 2022)
Does Brexit Always Mean Brexit? - (Posted On Friday, April 29, 2022)
Does Reputation Ensure Distinctive Character of a Trade Mark? Not Necessarily - (Posted On Monday, February 21, 2022)
Ferrari Obtains New Guidance from The CJEU on Protection of Parts Under the Unregistered Community Design Regime - (Posted On Monday, November 29, 2021)
Registrability of Shape Marks and Technical Function of Complex Products:The Pirelli Case - (Posted On Monday, August 02, 2021)
Don't Mess with Ferrari: The Prancing Horse Legal Drama - (Posted On Friday, November 06, 2020)
Protection of Store Layout Under Copyright Law: The KIKO Case - (Posted On Saturday, May 30, 2020)
What is the Italian Historical Trademark? - (Posted On Tuesday, May 12, 2020)
Ferrero successfully enforces the Tic Tac shape mark in Italy - (Posted On Tuesday, November 26, 2019)

Intellectual Property

Dua Lipa Copyright Infringement

The National Law Review awards the Intellectual Property practice group at K&L Gates with a 2022 Go-To Thought Leadership award. In particular, authors Adrian Gonzalez Cerrillo and Sana Hakim, who produced in-depth analysis of the complicated copyright infringement issues surrounding pop star Dua Lipa and her hit song “Levitating,” which gained significant traction upon its publication. Other authors, such as Serena Totino, Simon Casinader, and Ryan Mullen also authored noteworthy trademark news updates and analysis, on Cadbury’s trademarks and Dior’s saddle bag design.