Sarah Bottorff Head of Growth Lawmatics

SVP, Growth

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800-883-1105

Professional Biography

Sarah is the SVP of Growth at Lawmatics. She has over 15 years of marketing and sales experience and has a proven track record of building brands and driving growth at companies like MyCase, Smokeball, CJ Affiliate, Johnson & Johnson, and FastSpring.

Before joining Lawmatics, Sarah held the role of VP of Marketing at FastSpring, where she built out the marketing arm of the go-to-market team, created a scalable demand generation machine, and rebranded the company - repositioning it from a legacy fragmented ecommerce solution to the leading full-service ecommerce platform.

Prior to FastSpring, Sarah built and led the marketing strategy for both MyCase and Smokeball, propelling each legal tech company to become the leading solutions players on the market today.

More Legal and Business Bylines From Sarah Bottorff

2021 Guide: The Importance of Online Reviews for Law Firms - (Posted On Friday, November 12, 2021)
A Simplified Guide to SEO for Law Firms - (Posted On Monday, October 25, 2021)
9 Ways To Create an Effortless Legal Client Experience - (Posted On Monday, October 18, 2021)
How to Improve Workplace Productivity with Client Intake Software - (Posted On Thursday, September 30, 2021)
Guide to Content Marketing for Law Firms - (Posted On Monday, September 27, 2021)
Guide to Lead Generation for Law Firms - (Posted On Monday, September 20, 2021)
How to Build a Long-Term Strategy for Your Law Firm - (Posted On Saturday, September 18, 2021)
The 10 Commandments of Great Client Intake - (Posted On Friday, September 17, 2021)

Business of Law

CRM Software Tips

Law firms are always looking for ways to strengthen their practices and streamline their processes to be more efficient. Over the last few years, customer relationship management software (CRM) has become emergent in the legal world. Sarah Bottorff of Lawmatics has written many articles on the topic of CRM software and why it’s beneficial to law firms. The National Law Review has recognized Ms. Bottorff as a 2021 Go-To Thought leader for her tips on client intake, improving workplace productivity, and the benefits of a good CRM system.