Sarah Bottorff Head of Growth Lawmatics

SVP, Growth

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Professional Biography

Sarah is the SVP of Growth at Lawmatics. She has over 15 years of marketing and sales experience and has a proven track record of building brands and driving growth at companies like MyCase, Smokeball, CJ Affiliate, Johnson & Johnson, and FastSpring.

Before joining Lawmatics, Sarah held the role of VP of Marketing at FastSpring, where she built out the marketing arm of the go-to-market team, created a scalable demand generation machine, and rebranded the company - repositioning it from a legacy fragmented ecommerce solution to the leading full-service ecommerce platform.

Prior to FastSpring, Sarah built and led the marketing strategy for both MyCase and Smokeball, propelling each legal tech company to become the leading solutions players on the market today.

More Legal and Business Bylines From Sarah Bottorff

4 Strategies for Preventing and Handling Frivolous Lawsuits - (Posted On Friday, October 27, 2023)
What Does It Mean to Be a Woman in Law? Lawmatics Customers Answer - (Posted On Thursday, March 23, 2023)
What Does CRM Stand For in Law? - (Posted On Thursday, February 16, 2023)
9 Famous and Groundbreaking Black Lawyers in History - (Posted On Saturday, February 04, 2023)
Why Become a Lawyer: 7 Best Reasons - (Posted On Thursday, January 19, 2023)
9 Essential Books Every Lawyer Should Read - (Posted On Friday, November 18, 2022)
Webinar Recap: Double Your Close Rate in Half the Time - Client Intake Best Practices - (Posted On Thursday, August 11, 2022)
How to Practice Law in a Different State - (Posted On Monday, August 08, 2022)
5 Essential Marketing Tips for Law Firms in 2022 - (Posted On Monday, August 08, 2022)
Law Firm Specialization: Why It Matters - (Posted On Saturday, August 06, 2022)

Business of Law

CRM Software Tips

Law firms are always looking for ways to strengthen their practices and streamline their processes to be more efficient. Over the last few years, customer relationship management software (CRM) has become emergent in the legal world. Sarah Bottorff of Lawmatics has written many articles on the topic of CRM software and why it’s beneficial to law firms. The National Law Review has recognized Ms. Bottorff as a 2021 Go-To Thought leader for her tips on client intake, improving workplace productivity, and the benefits of a good CRM system.