Law firms are always looking for ways to strengthen their practices and streamline their processes to be more efficient. Over the last few years, customer relationship management software (CRM) has become emergent in the legal world. Sarah Bottorff of Lawmatics has written many articles on the topic of CRM software and why it’s beneficial to law firms. The National Law Review has recognized Ms. Bottorff as a 2021 Go-To Thought leader for her tips on client intake, improving workplace productivity, and the benefits of a good CRM system.