When building a website, law firms typically dedicate significant time and effort to writing practice area descriptions. But is the effort worth it? After all, they account for less than 10% of traffic that occurs on a law firm website.

I recently shared my thoughts on this topic with the Legal Marketing Think Tank Committee during a 10-minute webinar entitled, “Practice Area pages are awful. Should we care?” Video of the webinar is below.

During this video, I explore the future of practice area pages — and suggest that there is, perhaps, a better way.