Claim and verify your properties on Google Places, Bing Places and Yelp. Make sure business name, address and phone match the contact information listed on your website.

Build an internal system for following up with happy clients to get reviews on Google, Yelp, Avvo and local review sites.

Turn client questions into content.

Have your staff create blog posts on a consistent schedule. Talk about the community and your involvement in it.

Be active on Google+! Post interesting articles with unique content, share links and interact with others in the industry or within your firm’s practice areas.