Running an effective, annual scholarship takes months of preparation, often with a team of several people involved. The benefits to your law firm can be numerous if the campaign is run properly; we will list ten here. 

1. Scholarships can effectively represent the personal side of your law firm, supporting causes that are important to you and your partners.

2. They can be incredibly diverse in their scope, it's an easy way to set your firm apart from competitors. 

3. You can use them to center a community bonding event around your law firm.

4. Scholarships enrich students' lives, building goodwill for your firm.

5. They allow you to give back to your community, and reach new people with your brand.

6. Scholarships create natural public relations opportunities. 

7. By their nature, scholarships allow for great social media exposure.

8. Scholarships are relatively inexpensive for the amount of exposure you can receive. 

9. Hosting a scholarship can provide organic backlink opportunities for your website and online campaign. 

10. By running an ongoing annual scholarship, you can help to develop top-of-mind awareness in the minds of those in your communities.