We’ve entered a new era in Pennsylvania. Yesterday, Governor Tom Wolf signed legislation into law that allows wine sales in licensed private establishments in the Commonwealth. Under the law grocery stores, restaurants, hotels, and takeout beer licensees are permitted to sell up to four bottles of takeout wine per customer. This is exciting news for Pennsylvanians as the sale of wine in grocery stores has not been permitted since before Prohibition.

The law also permits wine wholesalers to ship wine directly to consumers in Pennsylvania. The Commonwealth’s Wine & Spirits Stores can expand their hours of operation on Sundays and holidays, and are given more freedom in setting prices. Casinos will also be able to apply to sell alcohol 24 hours a day, 7 days a week. The law goes into effect in August, and is estimated to bring in $150 million to the Commonwealth in the first year.

New licensing procedures will be established by the Pennsylvania Liquor Control Board (PLCB) in response to the legislation. Existing licensees, and businesses seeking new licenses, should prepare for licensing changes related to the sale of wine, direct shipment of wine, and casinos that wish to sell wine around the clock.

This is a big win for anyone who sells wine or lives in Pennsylvania. The law opens a whole new market for businesses to expand their sales and brings needed convenience to Pennsylvania residents.