![Tracy P. Marshall Partner Keller Heckman Law Firm](/sites/default/files/styles/author_profile/public/2024-05/05_14_2024%20Tracy%20Marshall.jpg?h=222c75d7&itok=pPQifZOL)
Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- Telecom Alert - October 1, 2018: FAA Reauthorization; FCC Approves Small Cell Order; NPRM Implementing Kari's Law and RAY BAUM's Act; Two-Way Radio Enforcement Advisory; Toll Free Number Auction NPRM - (Posted On Monday, October 01, 2018)
- Telecom Alert - FCC to Consider Rules Implementing Kari's Law and RAY BAUM's Act; Commission Open Meeting; New iPhones Operate on FirstNet Spectrum; Regulatory Fee Extension for Hurricane Florence - Vol. XV, Issue 39 - (Posted On Monday, September 24, 2018)
- Telecom Alert - September 17, 2018: Licensing Freeze for 900 MHz Band; Vertical Accuracy Metric for Wireless 911 Calls; FCC Pole Attachment Order; 4th Quarter USF Contribution Factor; EWA Continues Criticism of Federal Licensing, Inc. - (Posted On Monday, September 17, 2018)
- NIST Launches Development of Voluntary Privacy Risk Management Framework - (Posted On Thursday, September 13, 2018)
- Telecom Alert: September 10,2018 - Draft Small Cell Order; Draft 911 NPRM; Hurricane Florence; Senators Call for Guaranteed Service to First Responders; CBRS Alliance Interoperability Test; FirstNet Leadership Changes - (Posted On Monday, September 10, 2018)
- Telecom Alert - CAF II Auction Winners Announced; Spectrum Frontiers Auction Deadline; Marriott Consent Decree for 310(d) Violation; FCC Filing Fees Increase; FCC Tower Workshop; 911 Webinar - Vol. XV, Issue 36 - (Posted On Tuesday, September 04, 2018)
- Telecom Alert - CAF II Auction Closes; FirstNet Interoperability Issues; Cybersecurity Certification Program for Cellular-Connected IoT Devices; Webinar: Key State and Federal 911 Developments - Vol. XV, Issue 35 - (Posted On Monday, August 27, 2018)
- Telecom Alert: August 20, 2018 - D.C. Circuit Denies Stay of Wireless Infrastructure Order; Incumbent Satellite Earth Station Certification Due Date; $35,000 Drone Enforcement; $81 Million FirstNet Budget for 2019 - (Posted On Monday, August 20, 2018)
- FTC Approves ESRB’s Updated COPPA Safe Harbor Program - (Posted On Friday, August 17, 2018)
- Telecom Alert, August 13, 2017: FirstNet and APCO; 3.5 GHz Band PN; 911 Grant Program; Wireless Siting Moratoria Clarification Requested; Massachusetts Dismisses 911 Fee Action; WV Business Benefits from Private Broadband - (Posted On Monday, August 13, 2018)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.