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Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- FTC & CPSC Comings and Goings - (Posted On Saturday, November 17, 2018)
- Telecom Alert - Midterm Elections; TV White Space; Wireless Resiliency Framework; Business Data Services; Robocalls - Vol. XV, Issue 46 - (Posted On Monday, November 12, 2018)
- Telecom Alert: November 5, 2018 - BDAC Working Group; California Will Not Enforce Net Neutrality Rules; Legal Challenges to Small Cell Order; Spectrum Frontiers Auction; Hurricane Michael Reporting System Deactivated - Vol. XV, Issue 45 - (Posted On Monday, November 05, 2018)
- FTC Finalizes Settlement with Uber - (Posted On Thursday, November 01, 2018)
- Telecom Alert–October 29, 2018: 3.5 CBRS Rules; 6 GHz Band NPRM; White House Spectrum Memo; 800 MHz, PLMR Spectrum Rules; 911 NPRM in Federal Register; Datacasting Success in Simulated School Shooting; FCC Denies Colorado Request for Clarification - (Posted On Monday, October 29, 2018)
- Telecom Alert - October 22, 2018- Reconsideration of Pole Attachment Order; Small Cell Order; ESC Sensor Registration for CBRS; C-Band Earth Station Filing Deadline Extended; Cell Outages Continue Due to Hurricane Michael - (Posted On Monday, October 22, 2018)
- California Enacts First IoT Cybersecurity Law - (Posted On Wednesday, October 17, 2018)
- Telecom Alert - C-Band Filing Deadline; CAF II Location Discrepancy Procedures Comments Due; Updated FAA Marking and Lighting Requirements; Hurricane Michael Numbering Waiver; Spectrum Frontiers Auction Update - Vol. XV, Issue 42 - (Posted On Monday, October 15, 2018)
- Telecom Alert: 10/9/18- Draft Order Expanding PLMR Spectrum; CBRS Order; Unlicensed 6 GHz NPRM; Public Safety Opposition to Vertical Accuracy Metric for 911; DOJ Filed Suit Opposing CA's Net Neutrality Law; House Hearing on 911 Issues - Vol. XV, Issue 41 - (Posted On Tuesday, October 09, 2018)
- State Data Breach Notification Laws – Overview of Requirements for Responding to a Data Breach – Updated October 2018 - (Posted On Thursday, October 04, 2018)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.