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Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- Telecom Alert - PLMR Spectrum Update; Net Neutrality Litigation; 2019 E-Rate Filing Window Open; Real-Time Text Waiver; Congress Reintroduces Robocall Bill; Spectrum Frontiers Auction Update - Vol. XVI, Issue 3 - (Posted On Tuesday, January 22, 2019)
- Telecom Alert - January 15th, 2019: 9th Circuit to Hear Appeals of Small Cell Order; Video Game Software Must Comply with ACS CVAA Requirements; Government Shutdown; CenturyLink 911 Outage, XVI, Issue 2 - (Posted On Tuesday, January 15, 2019)
- Telecom Alert - 2019 Predictions- Vol. XVI, Issue 1 - (Posted On Monday, January 07, 2019)
- Supplement Company Settles with FTC Over Diabetes Pill Marketing Claims - (Posted On Thursday, December 27, 2018)
- Telecom Alert - December 17, 2018: California Telecom Tower Standard; SCOTUS Considers Agency Deference; FCC Confirmation Vote; FCC Office of Economics and Analytics - (Posted On Monday, December 17, 2018)
- 3.5 GHz CBRS Band Rules Effective Jan. 7; 5.9 GHz Band Waiver for Connected Cars; Petitioners Seek to Move FCC Small Cell Case to San Francisco; Mobility Fund Phase II Update; Spectrum Frontiers Auction Update: Telecom Alert - December 10, 2018 - (Posted On Monday, December 10, 2018)
- New York AG Announces Largest COPPA Fine in U.S. History - (Posted On Friday, December 07, 2018)
- New PLMR Rules Published in Federal Register; WISPA/UTC Request CBRS Transition Deadline Extension; BRETSA FirstNet Petition; Business Data Services NPRM Comment Deadline; Toll Free Assignment Modernization Rule - Telecom Alert Vol. XV, Issue 49 - (Posted On Monday, December 03, 2018)
- Telecom Alert - November 26, 2018: Spectrum Frontiers Auction Update; New Bill Would Require Government Spectrum Valuation; FCC Extends Reply Comment Deadline for C-Band Proceeding; December Commission Open Meeting - (Posted On Monday, November 26, 2018)
- National Privacy Legislation May Be on the Horizon - (Posted On Saturday, November 17, 2018)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.