MaryJoy Ballantyne combines a technical and policy background with expertise in all aspects of food (human and animal), cosmetic, and OTC law at both the state and federal level to help companies and trade associations navigate ever-changing regulatory and litigation risks.
Ms. Ballantyne helps clients assess and obtain authorizations of food and dietary ingredients, create competitive yet low-risk labeling and marketing strategies, and respond strategically to regulatory and competitor challenges. Ms. Ballantyne helps clients understand the nuances of clean label claims such as “natural,” “organic,” “healthy,” “non-GMO,” “locally sourced,” “no artificial . . .” She also conducts substantiation assessments for claims and advertising campaigns, relying on her experience with scientific and clinical studies, and counsels clients on designing clinical programs to support marketing claims. On behalf of her clients, Ms. Ballantyne has submitted numerous technical documents to FDA and USDA, including comments on FSMA, dietary fiber, added sugar, and the federal bioengineered food disclosure standard.
