![Carlton Daniel Intellectual Property Attorney Squire Patton Boggs London, UK](https://www.natlawreview.com/sites/default/files/styles/author_profile/public/images/carltondaniel.jpg?itok=bs0SN6YH)
Carlton Daniel advises on intellectual property rights, commercial contracts and consumer regulatory law. He handles both contentious and non-contentious matters.
Carlton has a particular focus on providing advice to clients in the advertising, marketing and media sectors, and also to businesses operating in the food and drink, retail, automotive and tech sectors.
Intellectual property rights: Carlton has significant experience advising on the exploitation and protection of trade marks, designs, copyright, databases, confidential information and patents. As part of his work for brands and media clients, he also has expertise in reputation management, defamation, data privacy and advertising clearance.
Commercial contracts: Carlton drafts and negotiates general commercial contracts, brand licensing, franchising, agency/distribution arrangements, supply of goods/services and tech contracts, including software development and SaaS platform agreements. As part of his focus on the ad industry, Carlton is particularly well versed in leading on sponsorship, endorsement, brand ambassadorship, product placement, branded content and a host of allied arrangements. High value ad agency appointments, media buying and digital campaigns (touching programmatic, social media, influencers, user generated content and email) are a staple of Carlton’s work, typically on an international basis.
Consumer regulatory: Carlton is well known for his depth of knowledge on consumer law issues, including consumer contracts (e.g. website/app terms and service terms) and gambling law, such as promotions involving competitions, sweepstakes and prize draws. He deals regularly with consumer law regulators, such as the Advertising Standards Authority, trading standards and the Competition and Markets Authority.
Carlton is a recognised star in the advertising and marketing field and frequently speaks at client events and industry conferences. His practical and commercial approach is bolstered by having spent time on secondment at BT plc, BP plc and Birds Eye.
More Legal and Business Bylines From Carlton Daniel
- Increasing the ASA’s Impact in an Evolving World - (Posted On Monday, November 12, 2018)
- GDPR’s Impact on the CAP Code and How Prize Winners are Announced - (Posted On Wednesday, October 10, 2018)
- Regulator Investigating Celebrities and Social Media Influencers Who do not Label Commercial Posts - (Posted On Thursday, September 27, 2018)
- Comparative Advertising: A Quick Guide - (Posted On Tuesday, September 11, 2018)
- ‘Unhealthy’ Food Ads Banned Under New ASA Rules in UK - (Posted On Tuesday, August 28, 2018)
- GDPR’s Impact on Use of Employee Images in Marketing Campaigns – How to Protect Yourself! - (Posted On Monday, August 06, 2018)
- Court of Appeal Decides That the Electronic Supply of Software Does Not Amount to a “Sale of Goods” - (Posted On Thursday, April 05, 2018)
- Are consumer cancellation fees exempt from the requirement to be fair? - (Posted On Tuesday, December 12, 2017)
- ICO Recommends Refresh Existing Consents Now If They Don’t Meet The GDPR Standard - (Posted On Monday, June 26, 2017)
- UK Court of Appeal Frustrates Party’s Attempt To Escape From Contract - (Posted On Wednesday, March 29, 2017)