Alexandra Caleca helps develop and implement strategies for companies and individuals to create, protect and grow their brands through the use of intellectual property laws throughout the world. She serves clients of all sizes, primarily in the fashion, apparel and retail sectors. She helps them solve issues related to how the consumer sees and understands their unique brands.
Understanding a client's business and industry makes anticipating issues easier
Alexandra understands the world of fashion and retail branding. She focuses on worldwide branding strategies and the protection and enforcement of intellectual property rights. This includes trademark clearance, prosecution, registration, policing, infringement and anti-counterfeiting. She also advises clients in drafting licensing, assignment, settlement and co-existence agreements. She also has handled projects involving copyright and advertising issues.
During law school, Alexandra served as the president of the Intellectual Property Law Association. She was also the founder and chair of the Fashion Law Committee and the notes and comments editor of the Brooklyn Journal of International Law. In addition, she was a fellow at Brooklyn Law School's Trade Secrets Institute and interned for various leading luxury goods companies.
Before law school, Alexandra gained legal and business experience as both a paralegal and later as a legal intern for a global fashion company.
