On March 18, 2025, NetChoice filed a lawsuit seeking to enjoin a Louisiana law, the Secure Online Child Interaction and Age Limitation Act (S.B. 162) (“Act”), from taking effect this July. The Act requires social media companies subject to the law to obtain express consent from parents or guardians for minors under the age of 16 to create social media accounts. The Act also requires social media companies subject to the law to “make commercially reasonable efforts to verify the age of Louisiana account holders” to determine if a user is likely to be a minor. Further, the Act prohibits the use of targeted advertising to children.

In its complaint, NetChoice has raised a First Amendment objection to the age verification requirement, arguing that the obligation “would place multiple restrictions on minors’ and adults’ abilities to access covered websites and, in some cases, block access altogether.” NetChoice has argued that the restriction is content-based, because the law applies to social media platforms and compels speech by requiring social media platforms to verify users’ ages. NetChoice also has argued that the law’s definition of targeted advertising is overly broad and not properly tailored to mitigate the potential impacts to free speech; in other words, NetChoice has argued that Louisiana has not shown that the age verification and advertising restrictions are necessary and narrowly tailored to address the impact of social media use on minors.

We previously blogged about lawsuits NetChoice has filed seeking to block Age Appropriate Design Code laws in California and Maryland.