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KEEP HUMANS IN CALL CENTERS ACT?: New Bi-Partisan Bill Aims to Keep Call Centers in America– But It Could be an AI Killer
Tuesday, September 9, 2025

Who wants to talk to AI?

We may soon find out if a new bill proposed by Senators Ruben Gallego (D-AZ) and Senator Jim Justice (R-WV) gains momentum.

The bill is called “Keep Call Centers in America Act of 2025″ and it ostensibly is aimed at keeping call centers in America, but it may also be aimed at limiting the impact of outbound AI on live call center personnel.

At a high level the bill would penalize companies for moving call centers overseas. Such companies would lose the ability to obtain federal loans and grants and existing loan and grant holders would be penalized. Conversely, companies that keep their call centers in America would be eligible for preferential treatment in certain settings.

Perhaps more importantly the bill would also require disclosures related to the use of overseas call centers and/or AI when a consumer receives or makes a call to the call center. The consumer must be empowered to request a live US-based agent (i.e. not AI) with a single button press or command (such as saying “agent.”)

You can read the entire bill here: https://www.congress.gov/bill/119th-congress/senate-bill/2495/text

R.E.A.C.H.’s government affairs team (lead by the remarkable Isaac Shloss) is in talks with Gallegos’ office and we will keep an eye on developments.

Have thoughts? Get involved with R.E.A.C.H. and have your voice heard.

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