On February 3, 2025, U.S. District Judge B. Lynn Winmill of the District of Idaho denied digital marketing data broker Kochava Inc.’s motion to dismiss a suit brought by the Federal Trade Commission. As previously reported, in August 2022, the FTC announced a civil action against Kochava for “selling geolocation data from hundreds of millions of mobile devices that can be used to trace the movements of individuals to and from sensitive locations.” 

In the order denying Kochava’s motion to dismiss, Winmill rejected Kochava’s argument that Section 5 of the FTC Act is limited to tangible injuries and wrote that the “FTC has plausibly pled that Kochava’s practices are unfair within the meaning of the FTC Act.”