Fort Worth, Texas-based IPA 100 firm Whitley Penn (FY24 net revenue of $237.8 million) welcomes JetRock Analytics LLC to its full-service accounting and advisory firm, effective Sept. 1. The addition of the JetRock team expands Whitley Penn’s solutions in energy and analytics.

JetRock specializes in creating modern data systems and tailored analytics that help organizations unlock growth and efficiency. With a primary focus on the oil and gas industry, JetRock’s expertise complements Whitley Penn’s capabilities, and together the two teams will deliver broader, more impactful solutions to the energy sector.

“We’re excited to collaborate with such a distinguished firm, helping Whitley Penn’s clients while broadening the range of services available for our own. Through our partnership with Whitley Penn, our clients will gain access to a comprehensive suite of public accounting and advisory services,” said Justin Birmingham, MP and founder of JetRock.

“This integration is built on a shared foundation of values, client focus, and market alignment. Both firms bring complementary strengths and a unified vision for delivering high-impact advisory services across key industries of focus,” stated Nathen McEown, Whitley Penn CEO. “JetRock and Whitley Penn are both known for delivering tailored, high-touch service. This partnership enhances that commitment, offering clients a seamless experience with expanded capabilities and deeper support.”

JetRock’s team will integrate into Whitley Penn’s growing digital services practice, bringing immediate impact to the data analytics unit. This addition strengthens the firm’s ability to deliver forward-thinking, data-driven solutions across industries, with an emphasis on the energy sector.