The contrast was too striking to ignore. On the one hand, the economists were gloomy and pessimistic in their comments about the macro economic challenges impacting the globe. On the other hand, the owners, operators and investors were upbeat, optimistic and active in their plans and actions. In fact, Marriott unveiled its new "Moxy" brand, which will be at a 3-star level and be developed outside of the U.S. The other key contrast to note is that while the belief that there will be greater growth in emerging markets, such as Turkey, Brazil and India, than in mature markets, there is also the belief that investing in U.S. based hotel assets remains a smart move.