Attacking cybersmearers might not get what you expect. Consider what happened to entertainer Barbra Streisand a few years ago when she tried to suppress the distribution of photos of her Malibu home. Streisand’s efforts generated an avalanche of negative publicity and more attention than she wanted. This phenomenon–in which attempts to censor or conceal information end up drawing more attention to the information, usually facilitated by the Internet – has since been coined the "Streisand Effect.”

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