Your bio is the "low-hanging fruit" of your personal marketing plan.

It can be the first thing a potential client sees and uses to make a judgment about you.

We recommend you review and update your bio every few months with these considerations in mind: 

• Make your bio as complete and specific as possible.

• Include case cites and specifics, as well as client names, if possible.

• Add your social media presence. Bios on the firm’s website have places to promote your LinkedIn and professional Twitter accounts.

• Think about the industries your clients are in – are there new terms, acronyms or expressions entering the marketplace in those industries?  Are there any new laws, statutes or regulations that potential clients might be using as search terms?  If so, work those words and phrases into your bio.