A CRM helps simplify sales, marketing activities, customer service, accounting processes, and management for growing organizations. HubSpot can be an excellent CRM (customer relationship management) system for small businesses looking to enhance customer service, increase efficiency, and cut costs — but it is not to be mistaken for Small Law Firm CRM.

Why Do Companies Use HubSpot CRM?

Companies use CRM for many reasons, but the overall goal is to improve the customer experience and increase sales. According to HubSpot’s Ultimate List of Marketing Statistics for 2022:

• Sixty-one percent of overperforming leaders say they are using a CRM to automate at least a portion of their sales process compared to 46% of underperforming leaders.  

• The global CRM market is poised to reach about $113.46 billion by the end of 2027.

• Approximately 62% of marketers use CRM software for marketing reporting.        

HubSpot CRM solves many challenges of business growth by automating contact management, company, and sales opportunity information and consolidating customer interactions through email, phone calls, social media, and the company’s website. HubSpot’s CRM also offers numerous free features, including:

• Reporting dashboard. HubSpot’s dashboard provides a single source of truth to connect a company’s contact, company, and deal data alongside its marketing, sales, and service information. In addition, users can build up to 300 dashboards to help team members customize their layout and track progress.

• Company insights. HubSpot’s CRM automatically populates details from its database of over 20 million businesses – all you need is a prospect’s corporate email address. Filters help users find whatever they’re looking for, whether contained in a sales call, email, note, or social media activity. Multiple users can access the information. 

• Deal tracking. HubSpot's deal tracking software clarifies how much revenue is tied up in each step of the sales cycle, how much sales reps are responsible for, and details regarding new or incoming deals as they move through the pipeline. 

• Pipeline management. HubSpot’s deal pipeline software is part of Sales Hub, and you can get started for free. However, for teams looking for more advanced CRM features, HubSpot's Sales Hub also offers premium features with its Starter, Professional, and Enterprise editions.

Do Law Firms Use HubSpot?

Although HubSpot can be a useful generic CRM for startups and small businesses, law firms should consider seeking out a legal-specific CRM like Lawmatics, which is tailored to the law firm business model with bespoke features and functionality.

Jan Hill also contributed to this article.