On January 7, 2025, the Biden White House announced that a new “Cyber Trust Mark” will begin appearing on products in the U.S. in 2025. The Cyber Trust Mark will denote products that are “cyber secure.”

The new program is similar to Energy Star, the U.S. government-backed label that identifies energy-efficient products. The Federal Communications Commission consulted the public regarding the cybersecurity symbol in 2023 and developed rules establishing a voluntary program in March 2024. Qualifying products can legally display the mark on advertising and packaging if they meet specified cybersecurity standards. The program does not apply to computers or smartphones, but does apply to internet-connected devices such as internet-connected home security cameras, voice-activated shopping devices, smart appliances, fitness trackers, garage door openers and baby monitors.