Many vendors offer online legal marketing packages that are difficult to distinguish from one another. If you notice the similarity, so will prospective clients. Cookie-cutter packages typically offer template website designs, a standard search marketing approach and do-it-yourself content.

Other options are a cut above the rest.

A full-service provider of Web marketing for lawyers and law firms will understand that the marketing needs of attorney clients are as different as their firms. The resulting approach is anything but cookie cutter.

The ideal legal marketing vendor will ensure that the relationship is mutually beneficial before anyone signs on the dotted line. The vendor’ team will consider themselves just as invested in the marketing success of your law firm as you are. Web marketing campaigns should be tailored to the unique needs of each firm, with no two strategies looking the same. A full-service legal marketing company will have a team of experts that is equipped to handle every detail of your Web presence from design to search marketing, from custom content to personalized social media. Web marketing specialists will use your data and your site’s existing metrics, coupled with testing and close monitoring, to create the best possible campaign for your firm.

In summary, you should consider several factors when looking for a legal marketing vendor. You should seek a marketing firm that:

• Treats clients like individuals, not numbers

• Offers the specialized care and attention your firm deserves

• Is mutually invested in the success of your practice

• Has attorneys and other seasoned professionals on its team

• Provides a full range of marketing services

• Has a proven record of success