These days, it is highly uncommon for an attorney not to have some sort of Web presence. The Bureau of Labor Statics estimated that there are currently over 728,000 attorneys in the United States. It is safe to assume that most of them have a website.

By offering a unique Web experience to your current and prospective clients you can make your law firm’s site stand out in the crowd.

Infographics

Infographics, or information graphics, are highly shareable pieces of visual content. They are graphic representations of data or trends, usually relating to a particular industry or field. How many times have you explained a piece of legal jargon to your clients or responded to a commonly asked question? Instead of lengthy verbal explanations, your answers could be creatively turned into an infographic. From lawyers representing Mesothelioma victims to car accident firms, many attorneys have found promoting infographics on their site to be a successful way to drive traffic, interest and positive search signals.

Your Firm’s Story

When was your firm founded? Don’t just think date and place. Think about the who, what, when, where, and why. What about your law firm’s founding makes you unique? Do you come from a family of attorneys? Or, were you the first in your family to graduate from college? Does your firm occupy a unique office location? Think of the ways that your roots and culture make you stand apart from the crowd and feature that story on your site.

Scholarship Contest Winners

Sponsoring a scholarship contest is a wonderful way for your firm to give back to the community you serve and to feature that community on your website. You can announce your scholarship contest winners on your legal blog, as this North Carolina divorce attorney has done, to add a personal touch to your site. Hosting scholarship contests is a perfect blend of professionalism and personality, which is lacking for many attorney sites.

Professional Welcome Video

Video is a wonderful tool to capture people’s attention, but a low quality video can turn people away just as quickly as it attracted them. If you want to include a welcome video on your website, you should consider investing in a high quality video production company to do the job (watch an example professional law firm video). Just as you wouldn’t trust a law student to represent your firm, you shouldn’t trust low quality video production to speak for your law firm’s professionalism and quality of services.

Have you tried any of these strategies on your firm’s site? Did they work? Has your firm’s site stood out in other ways?