Before the final “obvious” tasks of proofreading for grammar and spelling errors, before double-checking to avoid duplicate content, and before polishing the design and text on your client’s web pages, consider these web content development tasks:

1. Content must be unique and user focused. It should clearly follow the purpose of the page: the target keyword (KW)—think visitor’s question.
2. The page must speak to the targeted client base. Is it generic and emotionless? Is it too high-level for clients? Does it “sell” the practice? After reading the copy would you want to hire this firm?
3. The site’s content management system must be up to the task. Legacy or proprietary CMS may not allow you to adjust site settings to fit with current search standards. WordPress has many great plugins and features to simplify administration and make the site compliant with Google and other search engines. Other systems may not.