Veronique Tu is an attorney at ArentFox Schiff's Ann Arbor office. With a robust legal background in marketing and advertising, Veronique works closely with clients to navigate and mitigate risk as they create compelling marketing campaigns to launch new products and services.
She counsels and advises on marketing and advertising best practices, unfair and deceptive trade practices related to FTC regulations and guidelines, state consumer protection laws, rights of privacy and publicity, and other advertising and intellectual property issues. She takes the time to understand client’s concerns, perspectives and challenges while working with clients in developing television, radio, text, ecommerce, email, social media and other digital advertising initiatives. She also has expertise in, co-promotion and sponsorship agreements, evaluation of claims substantiation for comparative product/service claims, drafting of terms and conditions, endorsements and testimonials, and general regulatory compliance oversight. She is nimble, sophisticated and creative enough to work with small startups to national brands including automotive OEMs.
Veronique brings in-house experience from more than fifteen years at Campbell Ewald, a national marketing communications agency. As corporate counsel she served as primary legal counsel advising a client roster of blue-chip companies representing a diverse group of industries from government entities such as the NAVY and the U.S. Postal Service to Chevrolet and Kaiser Permanente.
