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Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- FTC Releases Guidance on Voice Recordings Under COPPA - (Posted On Tuesday, November 21, 2017)
- Telecom Alert: November 20, 2017 - FCC Argues for Federal Regulation of Interconnected VoIP, FCC Enforcement Update; National Emergency Address Database; FCC Tower Violation; FCC Consumer Webinar - (Posted On Monday, November 20, 2017)
- Sears Seeks to Modify FTC Order on Online Tracking - (Posted On Wednesday, November 15, 2017)
- Telecom Alert: November 13, 2017 - Pole Attachment and IP-Transition Items; Blocking Robocalls; Spectrum Frontiers; NG-911 Grant Program; Senate Approves NTIA Head - (Posted On Monday, November 13, 2017)
- Telecom Alert: November 6, 2017 - FirstNet Update; Spectrum Frontiers Proceeding; Pole Attachment Coalition; Next Generation 911 Act; MAS Licensing Update - (Posted On Monday, November 06, 2017)
- Telecom Alert: October 30, 2017 - 3.65 GHz NPRM; Draft Pole Attachment Orders; 911 Reliability Certification Deadline; Spectrum Frontiers Proceeding; 800 MHz Band Forum - (Posted On Monday, October 30, 2017)
- Telecom Alert - Mid-Band NOI Reply Comment Deadline Extended; Verizon E-rate Non-Compliance Settlement; Revised 3.65 GHz Rules Expected; FirstNet Update; Upcoming Events - Vol. XIV, Issue 43 - (Posted On Monday, October 23, 2017)
- Telecom Alert - October 16, 2017: WTB Denies TerreStar Waiver Request; FirstNet Update; FCC Imposes Fine for PLMR Interference; T-Band Migration Concerns - (Posted On Monday, October 16, 2017)
- Federal Court Sends FTC Back to the Drawing Board in D-Link Complaint - (Posted On Wednesday, October 11, 2017)
- Telecom Alert - October 10, 2017: 3.5 GHz NPRM; Redl and Pai Confirmation Updates; FirstNet Update; USF High Cost Support Advances for Puerto Rico; Mid-Band Spectrum NOI Responses - (Posted On Tuesday, October 10, 2017)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.