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Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- FTC and VTech Settle Alleged COPPA Privacy and Security Violations - (Posted On Wednesday, January 10, 2018)
- Telecom Alert - Restoring Internet Freedom Order; FirstNet Update; 911 Best Practices; Missouri Bill Encourages Electric Cooperatives to Provide Broadband - Vol. XV, Issue 2 - (Posted On Monday, January 08, 2018)
- FTC Issues Staff Report on Native Advertising - (Posted On Wednesday, January 03, 2018)
- Telecom Alert - 2018 Predictions - Vol. XV, Issue 1 - (Posted On Tuesday, January 02, 2018)
- FTC and FCC Enter into MOU For Broadband Enforcement - (Posted On Tuesday, December 19, 2017)
- Telecom Alert - Net Neutrality; FCC and FTC Memorandum of Understanding; FirstNet Update; CMRS Presumption Order; Twilight Towers - Vol. XIV, Issue 51 - (Posted On Monday, December 18, 2017)
- Learning From Facebook’s WhatsApp EU Privacy Challenges - (Posted On Wednesday, December 13, 2017)
- Telecom Alert - December 11, 2017: FirstNet Opt-Out; FCC Commissioner Discusses CBRS; Infrastructure Investment; 911 Fee Lawsuit - (Posted On Monday, December 11, 2017)
- Telecom Alert - 3.65 GHz Band Comment Deadlines; FCC Pole Attachment Ruling; IP Transition Rules and Proposals; FCC Approves Verizon/NextLink Transaction; FirstNet Opt-Ins - Vol. XIV, Issue 49 - (Posted On Monday, December 04, 2017)
- Telecom Alert - Net Neutrality; MLTS E-911 Proceeding; FirstNet Update; FCC Enforcement - (Posted On Monday, November 27, 2017)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.