Tracy Marshall counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.
Tracy assists clients with compliance and advocates on their behalf. She is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and helps clients implement privacy, data security, and security breach response programs, develop internal and public-facing privacy policies to comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy advises on structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights.
In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.
Tracy is frequently invited to speak at privacy, data security, telecommunications, and advertising conferences and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog.
Representative Matters
- Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products, as well as internal processes to comply with privacy laws
- Advised clients on security breach notification obligations under applicable laws and assisted with breach responses
- Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
- Represented trade association in TCPA proceedings before the Federal Communications Commission (FCC)
- Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters
Memberships
- International Association of Privacy Professionals (IAPP)
- Federal Communications Bar Association (FCBA)
Education
More Legal and Business Bylines From Tracy P. Marshall
- Telecom Alert – FCC Reauthorization Bill; LMCC Letter Regarding Non-FCC Compliant Devices; Reply Comments Filed on Overlashing Pole Attachments; 700 MHz Report and Order; Havens Petitions Denied - Vol. XV, Issue 8 - (Posted On Tuesday, February 20, 2018)
- Online Talent Company Settles with FTC Over Alleged COPPA Violations - (Posted On Monday, February 19, 2018)
- Telecom Alert – Kari's Law; Annual CPNI Certifications Due; Annual 911 Report; AIRWAVES Act; Congress Agrees on Budget; False Tsunami Alert; CAF II Auction Webinar - Vol. XV, Issue 7 - (Posted On Monday, February 12, 2018)
- European Court of Justice Throws Out Class Action in Latest Schrems Battle - (Posted On Wednesday, February 07, 2018)
- Telecom Alert - CAF II Reverse Auction Rules Finalized; Wireless Emergency Alert Update; DHHS to Address Cell Phone Radiation; FCC Creates Office of Economics and Analytics; Webinar: Qualifying and Bidding in the CAF II Reverse - Vol. XV, Issue 6 - (Posted On Monday, February 05, 2018)
- FTC’s Annual Privacy and Data Security Report Highlights Connected Products Cases - (Posted On Wednesday, January 31, 2018)
- Telecom Alert - January Commission Open Meeting; 2017 National 911 Progress Report; State Action on Net Neutrality; House Broadband Hearing; CAF II Webinar - Vol. XV, Issue 5 - (Posted On Monday, January 29, 2018)
- Telecom Alert - Government Shutdown; Comments Filed on Overlashing Pole Attachments; False Missile Alert; FirstNet Update; Draft FCC Items on Broadband Deployment; "Dig Once" Legislation; Hurricane Maria Report; CAF II Webinar - Vol. XV, Issue 4 - (Posted On Monday, January 22, 2018)
- Senate Bill Would Give FTC Enforcement Power Over Credit Bureaus - (Posted On Wednesday, January 17, 2018)
- Telecom Alert - FCC Releases CAF II Public Notice and Orders; Executive Order on Broadband Infrastructure; Plan for FCC Office of Economics and Analytics; Commission Adjusts Penalties - Vol. XV, Issue 3 - (Posted On Tuesday, January 16, 2018)
The National Law Review selected the Telecommunications Practice Group at Keller and Heckman as a Go-To Thought Leader for 2021 for its coverage of legislation and regulation involving the telecommunications industry. Of particular note is its frequent updates on telecommunications policy and regulations through its Telecom Alert, which breaks down the latest news affecting the industry. Keller and Heckman authors who contribute regularly to the Telecom Alerts include Jaimy “Sindy” Alarcon, James Baller, Jason P. Chun, Timothy A. Doughty, Michael T. N. Fitch, C. Douglas Jarrett, Gregory E. Kunkle, Casey Lide, Thomas B. Magee, Tracy P. Marshall, Kathleen Slattery Thompson, Sean A. Stokes and Wesley K. Wright.