Susan is Co-Managing Shareholder of the Orange County office, Chair of the firm's Global Trademark & Brand Management Group, and Co-Chair of the firm's Global Women’s Initiative. Susan is consistently recognized as having one of the preeminent international trademark practices in the country and for being a game-changer. When the stakes are high and critical brands are at risk, Fortune 500 companies, world champion athletes, high-net-worth individuals, A-list celebrities and highly visible pre-IPO companies turn to Susan for her strategic thought leadership and counsel, honed by her three decades of experience. At the forefront of global strategic management and monetization of big name brands on a worldwide level, she is known for developing cutting-edge branding strategies and solutions, most notably in "bet-the brand," high stakes trademark cases. Susan works directly with CEOs and senior executives, in and out of corporate boardrooms. Her practice has spanned over 30 years across virtually every industry and in most jurisdictions throughout the world.
