A frequent lecturer and writer on intellectual property issues, Rochelle D. Alpert helps clients protect their trademarks, copyrights, and rights of publicity. She also advises on and litigates unfair competition, defamation, and libel claims; advertising and contest issues; and Internet, social media and e-commerce protections and concerns. Working within the firm’s Trademark Copyright Advertising Group, Rochelle advises across diverse industries, including online and traditional retailing, clothing and accessories, computer hardware and software, social media, semiconductors, food and beverages, pharmaceuticals, telecommunication, financial services, and sports.