François Botha is the founder of Simple, the digital platform powering the next generation of family offices. Designed for private wealth owners and their advisors, Simple equips users with the tools, knowledge, and networks needed to build resilient, purpose-driven family offices.
With academic training in strategic business and brand management, and firsthand experience from working in his own family’s enterprise, François brings a rare mix of strategic insight and lived perspective. His early career in his family’s luxury travel business in Cape Town gave him direct exposure to the dynamics of family-run operations, their strengths, sensitivities, and complexity. This experience continues to inform his mission: to help families design offices that are not only efficient but built to last across generations.
François works at the intersection of strategy, continuity, and innovation. Through Simple, he helps families and advisors navigate formation, transitions, governance, and intergenerational alignment. The platform brings together curated insights, a vetted service provider marketplace, and access to a global peer network of independent experts.
While based in Copenhagen, François is often on the road across the United States, Europe, Asia, and the Middle East. From private meetups to public forums, he is focused on bringing together the most thoughtful voices in the family office space to exchange ideas, share experiences, and shape better outcomes.
At the core of François’ vision is a belief in long-term capital with purpose, and in building the modern infrastructure that supports the people behind it.
