Elliot Golding provides business-oriented privacy and cybersecurity advice to global companies spanning virtually every sector of the economy, with particular expertise in the technology, health care/life sciences, retail/ecommerce, automotive and financial sectors. His practical approach gives clients actionable advice to help balance legal risk with business needs, particularly relating to innovative issues such as “digital health” technologies, biometrics, the Internet of Things, data monetization, online advertising technology and Artificial Intelligence/Machine Learning tools. He provides both day-to-day product counseling and helps companies develop global compliance programs that harmonize CCPA/CPRA (and equivalent laws in Virginia, Colorado, and Utah); GDPR and other international laws; specific rules in the highly regulated health and financial sectors (HIPAA/HITECH, ONC Information Blocking and CMS Interoperability Rules, 42 CFR Part 2, the Common Rule, GLBA, and state equivalents); marketing rules (TCPA, CANSPAM, and industry self-regulatory standards); security standards (such as PCI-DSS, NIST, and ISO); and many others. Elliot has also managed hundreds of breaches and ransomware attacks, guiding clients through all aspects of investigation, notification, remediation and engagement with regulators.