Christina R. Fritsch JD

Chris Fritsch Consultant CRM Legal Marketing Expert ClientsFirst Consulting
Founder and CRM Success Consultant
Organization Profile
Professional Biography

As a CLIENT Success Consultant, Chris Fritsch works together with leading professional services firms across the country to help support their CRM and Client Intelligence efforts and maximize their return on investment.

Research suggests that over 70% of CRM implementations may fail to meet expectations – but they don’t have to. Chris’s focus is to help firms succeed by choosing the right CRM solution for their specific needs and implementing it in a way that provides individualized value to the professionals, assistants, marketing professionals and business developers.

Chris was inducted as a Fellow of the College of Law Practice Management in 2017, in recognition of her exemplary professional standards and achievements as a law firm consultant. A recognized authority on marketing and business development technologies, Chris was named among the top 10 Marketing and Business Development thought leaders in the JD Supra 2018 Readers Choice Awards. She writes and speaks nationally on topics including client relationship management (CRM), competitive intelligence, business development, relationship intelligence, eMarketing and the use of technology to enhance profitability.

In her former role as a Client Development Technology Consultant, Chris advised top firms across the country on the role of technology in business development and assisted them in selecting the right technology to support their business development efforts.

In her former role as a Legal Technologist, she advised top law firms and professionals about competitive intelligence and innovative uses of Internet technology.

Chris has also worked in-house as a Legal Technologist for an Am Law 50 law firm based in Atlanta and as a Technology Consultant and Webmaster for Emory Law School. She was also the Managing Partner of a consulting firm specializing in providing technology solutions for attorneys.

Chris received her law degree from Emory University School of Law in Atlanta, GA, where she served as Managing Editor of the Emory International Law Review, as well as student and faculty technology consultant.

Chris is based in Atlanta, Georgia when she is not traveling across North America to meet with clients.

  • More Legal and Business Bylines From Christina R. Fritsch JD

In 2022, the National Law Review released Season 2 of its original legal industry podcast, Legal News Reach, which features guests with expertise in legal marketing, SEO, law firm best practices, and more. The NLR awards Christina R. Fritsch, J.D. of CLIENTSFirst Consulting with a Go-To Thought Leadership Award for her appearance in “Episode 3: How Law Firms Can Benefit From CRM Technology With Chris Fritsch of CLIENTSFirst Consulting.” The insights she has provided, as well as her ongoing thought leadership throughout the year, have served as a valuable guide for professionals throughout the industry, detailing how CRM software can most successfully bolster efforts such as contact management, business development, and client service for law firms.


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