As Global Head of McDermott’s Trademark Prosecution and Controversy Practice, Christina (Tina) L. Martini focuses her practice on domestic and international trademark and copyright law, as well as domain name, Internet, social media, advertising, unfair competition and entertainment law. Tina has extensive experience in counseling, prosecution, enforcement, due diligence and licensing matters. She successfully assists clients in protecting their intellectual property rights through litigation and other means, including the courts and uniform dispute resolution procedures.
Tina’s experience reaches across a wide variety of business sectors, including the pharmaceutical/life sciences sector, food and beverage industry, housewares, apparel, energy, agriculture, consulting, restaurant, franchising, advertising, real estate and financial services.
Tina advises clients in the areas of brand development and management. She works closely with clients from the beginning stages of product development and provides strategic advice in searching and filing for brand names domestically and internationally. She creates global filing strategies to maximize clients’ protection of their valuable brands in a streamlined, cost-effective way, and manages the global registration, maintenance, enforcement, licensing and disposition of those rights.
Tina also advises clients regarding website domain name, social media and online advertising strategy and enforcement. She creates and implements intellectual property policies and process plans which are specifically tailored to meet clients’ legal and business needs.
In addition, Tina has extensive experience in negotiating and drafting a wide variety of agreements which address various intellectual property rights. She has also been instrumental in numerous litigation successes in federal and state courts, and in domain name proceedings before various administrative organizations such as the World Intellectual Property Organization.
In addition to her trademark group leadership role, Tina also sits on the firm’s Racial and Ethnic Diversity Committee and Gender Diversity Committee. She also previously served as the firm’s Co-National Hiring Partner.
Prior to joining the Firm, Tina was a partner at an AmLaw 100 global firm where she practiced for nearly 25 years. She held a number of key leadership roles, including serving as the firm’s National Hiring Partner-Associate Recruiting, sitting on the firm’s Executive and Policy Committees, serving as chair of the Chicago Intellectual Property Practice and serving on its Diversity and Inclusion Steering Committee, among other roles.
