![Carlton Daniel Intellectual Property Attorney Squire Patton Boggs London, UK](https://www.natlawreview.com/sites/default/files/styles/author_profile/public/images/carltondaniel.jpg?itok=bs0SN6YH)
Carlton Daniel advises on intellectual property rights, commercial contracts and consumer regulatory law. He handles both contentious and non-contentious matters.
Carlton has a particular focus on providing advice to clients in the advertising, marketing and media sectors, and also to businesses operating in the food and drink, retail, automotive and tech sectors.
Intellectual property rights: Carlton has significant experience advising on the exploitation and protection of trade marks, designs, copyright, databases, confidential information and patents. As part of his work for brands and media clients, he also has expertise in reputation management, defamation, data privacy and advertising clearance.
Commercial contracts: Carlton drafts and negotiates general commercial contracts, brand licensing, franchising, agency/distribution arrangements, supply of goods/services and tech contracts, including software development and SaaS platform agreements. As part of his focus on the ad industry, Carlton is particularly well versed in leading on sponsorship, endorsement, brand ambassadorship, product placement, branded content and a host of allied arrangements. High value ad agency appointments, media buying and digital campaigns (touching programmatic, social media, influencers, user generated content and email) are a staple of Carlton’s work, typically on an international basis.
Consumer regulatory: Carlton is well known for his depth of knowledge on consumer law issues, including consumer contracts (e.g. website/app terms and service terms) and gambling law, such as promotions involving competitions, sweepstakes and prize draws. He deals regularly with consumer law regulators, such as the Advertising Standards Authority, trading standards and the Competition and Markets Authority.
Carlton is a recognised star in the advertising and marketing field and frequently speaks at client events and industry conferences. His practical and commercial approach is bolstered by having spent time on secondment at BT plc, BP plc and Birds Eye.
More Legal and Business Bylines From Carlton Daniel
- Employment Adverts – making sure you have the right tools for the job - (Posted On Thursday, April 25, 2019)
- Scripts and Copyright: Application ‘Pitched’ Out of Court - (Posted On Tuesday, April 23, 2019)
- European Parliament Adopts the Copyright Directive - (Posted On Wednesday, April 10, 2019)
- New Advertising Guidance Introduced to Protect Under 18s - (Posted On Sunday, April 07, 2019)
- Adverts must avoid harmful gender stereotypes - (Posted On Tuesday, March 12, 2019)
- The EU’s New Copyright Directive – an update - (Posted On Sunday, March 03, 2019)
- Faux or Fur? - (Posted On Thursday, February 28, 2019)
- The EU’s Digital Copyright Directive – where are we now? - (Posted On Wednesday, February 20, 2019)
- Anti-counterfeiting operations plan to tackle intellectual property crime - (Posted On Monday, January 28, 2019)
- Not So Super? BCAP Issues Strict New Guidance on the Use of Superimposed Text in TV Ads - (Posted On Wednesday, December 05, 2018)