Your profile is filled out. You finally uploaded that professional shot taken last year as your profile photo. What’s next on your way to maximizing social media? Actually posting something!

If you are uncertain of what type of updates to post, an easy way to start is to post things that reflect both your personality and your firm’s culture. Sharing a mix of business and personal posts allows you to remain professional while still giving followers a sense of who you are.

Here are some suggested topics to post on your Social Media channels:

• Firm events

• Latest blog posts

• Upcoming speaking arrangements

• Community safety initiatives

• Changes to local laws

• Charity donations

• Employee birthdays

• New hires

• Staff anniversaries

• Inspirational quotes

• Interesting and trending news

Whichever topics you choose to post on, it is always good practice to share pictures. They often boost interaction on an update, and Facebook’s algorithm even favors posts with images over those without.

Social Media is like a business gathering or cocktail party.  If you are at a cocktail party boasting about yourself, your credentials and your verdicts, people will walk away. If you provide interesting conversation and good information, they will stay with you and come back to you at the next business gathering.

Create engaging content, connect with your followers and don’t be too salesy. Being overly salesy will surely get you unfollowed or unliked. Ken Hardison, of Hardison & Cochran, suggests that no more than 15% of your posts should be self-promotion. As he says, “People love to buy but they don’t love to be sold to.” If you are good with humor, add some. Above all, be personable and relatable.

Have you or your firm found success connecting with others through Social Media?