Establishing an organizational culture that encourages ethical conduct begins at the top, with the expectation that leaders will act in an ethical manner. While most healthcare companies actively promote their ethical standards and values, in a time of rapid industry transformation these codes of ethics can quickly grow stale. In the latest episode of the Governing Health podcast, Michael Peregrine welcomes Chris White, Chief Operating Officer and General Counsel of AdvaMed, to discuss its bold action to revise its longstanding code of ethics, as well as the broad healthcare industry significance of the new "AdvaMed Code," including:

• How codes of ethics can help healthcare organizations self-regulate within the complex legal and regulatory environment in which they operate 

• How AdvaMed leveraged cross-functional perspectives to achieve its comprehesive new Code

• What key elements of the AdvaMed code healthcare organizations should focus on most as they work toward compliance and ethical self-regulation

• Who "owns" the job of ensuring the code of ethics is successfully implemented within the organization