Over the summer LinkedIn introduced some cool new updates and tools you should incorporate into your LinkedIn strategy, which will help enhance your visibility and business development efforts.

1. Pinning a comment to your post – use this to promote something related to your brand and business, such as a sign-up to your email list, a link to your website or blog or an upcoming webinar.

2. Adding an external link to your posts – again use this to promote something to support your brand and business such as your email list, your website or an upcoming webinar. Note, you can only do this from your mobile device for now. (This is my favorite new lead magnet tool!)

3. The instant repost feature – I’m not a huge fan of this new feature because if you click the button to instantly repost a post, it does just that – repost that post without your insights. You won’t be able to add your own commentary to a post, which defeats the purpose of sharing content on LinkedIn that helps to build your brand and business. Engagement on these posts will also be lower than if you had added your own introduction to the post, but if you’re in a pinch you can use this to repost an update from your company page, a colleague or someone else in your network.

What do you think of these LinkedIn updates?

You can learn more about them in this YouTube video.