As previously covered on this blog, a number of U.S. cities have implemented controversial taxes on soft drinks.  This trend appears poised to continue with an upcoming public hearing in Santa Fe, New Mexico concerning a proposed soft drink tax slated for March 8, 2017.

Spearheaded by Santa Fe Mayor, Javier Gonzales, the proposed tax would levy a 2-cent-per-ounce tax on sugar-sweetened beverages sold in the city (but not on diet soda).  The tax is ostensibly meant to fund pre-school programs for 3- and 4-year-olds.  Following the March 8, 2017 public hearing, the Santa Fe City Council will vote on whether to move forward with putting the proposal before voters in a special election this May.

Reaction to the proposed soda tax is predictably mixed.  We will continue to monitor whether Sante Fe moves forward with the proposed tax and, importantly, whether other jurisdictions follow suit.