The FCC just issued a brand new revocation ruling under the TCPA that will change the way businesses needed to think about calling practices and honor consumer consent. In fact the changes are so important they may lead to entirely new positions being created in large enterprises to oversee and coordinate contact strategy across business lines and functions. This is brand new never before seen stuff!

But given what the FCC has done this sort of coordination will now be essential. Organizations will need to identify calling practices likely to lead to revocation requests and deprioritize those–especially where other mission-critical outreach may be impacted.

Our incredible panel–including former in-house attorneys from loanDepot and Lending Tree as well as the CEO of Drips– dive into these issues fearlessly and expose the tough decisions businesses will need to face come April, 2025.

And there is a clear interplay between the revocation rules and the FCC’s new lead generation rules that needs to be understood and explored– because we have a door closing/window opening situation here.

I love the portion of the discussion when the panelists discuss “closing out” communication threads with consumers to avoid needless revocations– “stop opt outs before they start” as AC put it.

And Puja’s idea of preventing the need for clarification messages by handy craftsmanship on the optout prompt is critical stuff.