While running a successful law firm, it may be difficult to find time to master Facebook and other Social Media sites. However, you do not need to be a Social Media master to participate. A few Facebook posting steps you can take to “optimize” your posts will make them better received by your friends, followers and colleagues.

1. Remove links from your posts.When you paste a link into Facebook’s post window, it auto-loads a preview of that page. Once the preview is loaded, go ahead and remove the link from the text field. No need to be redundant. 

2. Always say something unique about your content.Do not just post a link with no text or re-use the title and think people will click through. Show genuine interest – then your friends and followers are more likely to do the same.

3. Do not write a long comment.Write something unique but be short and concise. Make the reader want to click through for more information.

4. Choose optimal times to post.If posting from your personal profile, you do not want to oversaturate your friends’ newsfeeds with your name. Avoid spamming them! If posting from your business page, however, you will want to post more often due to Facebook’s recent algorithm change that hinders the organic visibility of business pages.Facebook allows you to schedule posts in advance. This can make posting at optimal times more convenient.

   If you are Facebook posting from a business page, you can access statistics that show when the majority of your followers are on Facebook. Schedule your posts to go live at these optimal times.

6. Choose images that represent your posts well.When you paste a link into Facebook, a series of images usually will appear. These can be pulled from various places on the page, including ads and/or links to other articles. Make sure the image you choose represents your content. Keep in mind: Facebook also allows you to upload preferable pictures if the article does not contain a suitable one. For example, you do not want a post about dog bites to be represented by a sunset or a car crash.

If you add these tips together, an optimal post should look similar to this entry I created for the Facebook account of my company, Consultwebs:

I hope you find these ideas helpful, and that you will share additional tips for Facebook posting in our comments. Happy posting!