As summer winds down and the busy fall season approaches (how is it almost fall already!?), September presents a unique opportunity for law firms (and every company!) to refresh their social media strategies and engage with their followers in unique and powerful ways. It’s not just about posting content—it’s about connecting with your clients, referral sources, potential recruits and the broader community on a deeper level and not sounding like every other law firm.

By aligning your social media efforts with timely events, holidays and evergreen strategies, you can showcase your firm’s expertise, culture and values in a way that resonates.

Whether you want to highlight your firm’s achievements, provide useful legal insights or show a more personal side of your practice, September offers many opportunities to make your social media presence more engaging.

Here’s a guide to help you leverage key holidays, industry news and creative content ideas to boost your online engagement in September.

September Holidays and Events

Professional Holidays

1. Labor Day (First Monday of September): Use this day to highlight the importance of labor laws and workers’ rights. Share insights on how your firm has supported labor-related cases and take a moment to recognize the hard work of your staff and the broader legal profession. It’s a great way to connect with both your clients and your team.
2. International Day of Charity (September 5): Showcase your firm’s involvement in pro bono work, charitable activities or community service initiatives. Sharing stories of how your firm has made a difference in the community not only enhances your reputation but also attracts clients and recruits who value social responsibility.
3. Patriot Day (September 11): Pay tribute to the lives lost on 9/11 and highlight your firm’s commitment to supporting first responders, veterans and related causes. Consider sharing a personal story or firm initiative that aligns with the day’s remembrance to build a deeper connection with your audience.
4. Constitution Day (September 17): Use this day to educate your audience about the U.S. Constitution and its relevance in today’s legal landscape. Share insights on how constitutional law impacts your practice areas and engage your followers with a Q&A session or trivia questions to make the content interactive.
5. National Voter Registration Day (Fourth Tuesday of September): Encourage civic engagement by reminding your followers about the importance of voter registration. Share information on how to register and why it’s crucial from a legal perspective positioning your firm as a thought leader in civic responsibility.
6. National Hispanic Heritage Month (September 15 to October 15): Celebrate the contributions of Hispanic and Latino communities to the legal profession. Highlight the diversity within your team, share related case studies or discuss legal issues impacting these communities. This is a great way to show your firm’s commitment to diversity and inclusion.

Incorporating the Back-to-School Theme into Your Law Firm’s Social Media Content

As the new school year begins, your law firm can creatively use the back-to-school theme to engage your audience with fresh and relevant social media content. This theme is a great way to connect with your followers by embracing the fresh start and renewed focus that the back-to-school season brings. Here are some ideas on how to incorporate the back-to-school concept into your firm’s social media strategy:

• Legal Lessons 101 Series: Launch a series of posts that break down complex legal concepts in a simple and educational format much like a classroom lesson. Each post can cover topics such as the basics of contract law key points in intellectual property or essential tips for navigating employment law. This positions your firm as a knowledgeable resource while aligning with the back-to-school theme.
• Back-to-School Tips for Clients: Offer practical legal advice with a back-to-school twist. Share tips on getting organized for the final quarter of the year updating legal documents or revisiting business strategies. Frame these posts as essential “back-to-school” preparation to help clients approach their legal needs with a fresh perspective.
• Highlight Team Growth and Learning: Showcase how your firm is embracing the back-to-school spirit by highlighting any ongoing professional development or training programs in which your employees are participating. This could include spotlighting new certifications, team workshops or continued education efforts. It’s a way to show that your firm is always learning and growing.
• Office Refresh and Organization Tips: Share content focused on getting your office or home workspace ready for the busy months ahead. This could include organizing legal files, refreshing your workspace or adopting new tools and technologies.
• Engage with a Back-to-School Theme: Use the theme to create interactive content like polls or quizzes. For example ask your audience about their favorite school subjects and relate them to legal topics or invite them to share their “legal study tips” for success. This adds a playful element to your social media and ties into the season.
• Back-to-School Themed Q&A Sessions: Host a live Q&A session on social media with a back-to-school theme. Answer questions about preparing for year-end legal reviews or how businesses can stay compliant in the last quarter of the year. This event can be framed as a “Back-to-School Legal Prep Session” to engage your audience in a timely and useful way.

Fun Holidays

1. National Coffee Day (September 29): Share a fun post featuring your team’s favorite coffee spots or highlight how coffee fuels your legal work. Consider hosting a coffee giveaway or a virtual coffee chat with an attorney to engage your audience in a light-hearted way.
2. National Dog Week (Last Week of September): If your office is dog-friendly, celebrate by sharing photos of staff members’ pets. You can also post about how your firm supports animal rights or partners with local animal shelters adding a personal touch to your social media.
3. National Cheese Pizza Day (September 5): Treat your team to a pizza lunch and share the fun on social media. Engage with your followers by asking them to share their favorite pizza toppings or local pizza places.
4. National Pancake Day (September 26): Start the day with a pancake breakfast for your team and share photos of the event. Engage your audience by asking them to vote on the best pancake toppings or share a favorite recipe.
5. National Ice Cream Cone Day (September 22): Celebrate with an ice cream social at the office and share photos on social media. You can also ask your employees to share their favorite ice cream flavors or memories.
6. National Read a Book Day (September 6): Share a list of your attorneys’ favorite legal books or books that inspire them professionally. Engage your followers by asking for their reading recommendations fostering a community of continuous learning.
7. National Guacamole Day (September 16): Host a guacamole-making contest in the office and share the results on social media. Engage with your audience by asking them to vote on the best guac or share their favorite recipes.
8. National Chocolate Milkshake Day (September 12): Surprise your team with chocolate milkshakes and share the experience on social media. Ask your followers about their favorite milkshake flavors or fond memories to create a nostalgic connection.

Evergreen Post Ideas for Law Firms

In addition to leveraging specific holidays, incorporating evergreen content into your social media strategy is essential for maintaining a consistent and engaging presence. Evergreen content is timeless, meaning it remains relevant and valuable to your audience long after it’s posted. This type of content allows you to build a library of posts that can be shared and reshared throughout the year, ensuring your firm remains visible and connected with your audience. Here are some evergreen content ideas that will help you continue engaging your audience well beyond September.

• Client Success Stories: Regularly share stories of recent wins or successful case outcomes (with client permission). Highlighting these achievements not only showcases your firm’s expertise but also builds credibility with potential clients who value proven results.
• Attorney Spotlights: Feature individual attorneys by sharing their backgrounds, practice areas and unique stories. This personalizes your firm and helps attract both clients and recruits who can relate to the experiences and expertise of your team.
• Legal Tips and FAQs: Offer practical legal tips related to your practice areas through written and short-form videos. For example, explain common contract terms or what clients should expect during a deposition. These posts position your firm as a valuable resource and help demystify the legal process for your audience.
• Community Involvement: Share stories and photos from your firm’s community service or charity events. Showcasing your firm’s commitment to giving back can enhance your reputation and attract clients and recruits who value social responsibility.
• Industry News and Updates: Keep your audience informed by posting about changes in the law, major court rulings or emerging industry trends. Regular updates demonstrate that your firm is on top of current events and committed to keeping clients informed.
• Behind-the-Scenes Content: Give your audience a glimpse into the daily life at your firm. This could include snapshots of office culture, team meetings or how your firm approaches specific matters. Behind-the-scenes content helps to humanize your firm and build stronger connections with your followers.
• Client Testimonials: Share positive testimonials from clients (with their permission) to build trust and credibility. Client testimonials serve as powerful endorsements that can influence potential clients’ decisions.
• Thought Leadership Articles: Post links to blog articles or white papers written by your attorneys on current legal issues. This content establishes your firm as a thought leader in your practice areas and can drive traffic to your website.
• Q&A Sessions or Webinars: Host Q&A sessions or webinars on popular legal topics. Promote these events on social media and then share highlights or recordings to extend their reach and engage a broader audience.
• #TBT (Throwback Thursday) and #FBF (Flashback Friday) Posts: Use these hashtags to highlight significant past cases, major firm milestones or long-term employees. These posts are a great way to connect your audience with your firm’s history and achievements.
• Repurpose Past Content: Take a successful blog post or article and break it down into a series of social media posts, infographics or short videos. This approach allows you to maximize the value of your content while keeping it engaging for your audience.
• Anniversary and Milestone Celebrations: Celebrate firm anniversaries, attorney milestones or landmark cases by sharing stories and memories from these events. Reflecting on your firm’s growth and successes not only engages your audience but also strengthens your firm’s brand and reputation.

September is a great time to refresh your law firm’s social media strategy by blending timely content with evergreen ideas. By strategically highlighting holidays, industry updates and your employees, you can create a dynamic social media presence that resonates with clients, attracts top talent and reinforces your firm’s leadership in the legal industry. Which of these tips resonate most with you?