In today’s online marketing world, you either convert … or you don’t.

Competition for traffic has never been higher. This is why it is crucial to construct high-quality landing pages for your site that will drive conversion. Drug alert and defective product landing pages are no exception when it comes to generating valuable leads.

if you want a dynamic, sleek landing page will convert clients, you must use a variety of crucial design elements and provide relevant, useful and optimized content.

Look no further: We’ve compiled our best tips and tricks to building great landing pages that will give you a return on your time, energy and money.

Web Design For Drug Alert and Defective Product Landing Pages

When it comes to creating landing pages that convert, functional design is the first step.

Constructing visually appealing, user-friendly sites with a clear call to action is the first key to generating quality leads. The overall design, easy navigation and site architecture are other important factors.

Let’s say that I’m a potential client. I visit two separate law sites. The first site has poor design and difficult navigation, and it doesn’t direct me towards any kind of action. The second page features high-quality photography, loads quickly and guides my eyes to the contact form.

Which web site is more likely to get my attention and my contact information?

You guessed it – the second site (hopefully). The truth is, poor web design is no longer acceptable. Sites with longer loading times, an abundance of ads and awkward formatting will confuse and frustrate visitors. Simple, modern looking sites that direct the visitor to a specific action – such as filling out a contact form – are very likely to drive conversion.

It’s important to also consider how your copy/content will be structured on the page. The first rule is to match the headline and copy to the Ad copy that is driving people to the page. The top should consist of a question or statement such as “Is Your Cochlear Implant Defective?” The top should clearly state the purpose of the landing page and what you can do for those people who were affected. You should also always have a phone number at the top right section of the page.

When it comes to how drugs can affect our personal bodies, users prefer to speak with an experienced attorney in a confidential environment.

Create more trust by showing the attorneys that will be handling the case and showcase their experience, success and professionalism in this area of the law.

What About Content?

A high-quality landing page doesn’t just have good design. Content is also really important. It’s tempting to use sales and marketing jargon to encourage sales. However, that often distracts visitors instead of encouraging them.

Look at it from the perspective of a client. What kind of content would make you trust a law firm? What kind of language would make them feel recognized and important?

One fantastic way to build trust and drive conversion is with testimonials. Having an array of reviews from previous clients is a great way to show off your services. When it comes to choosing a product or service online, consumers are smart.

Adding a well placed verdict or relevant testimonial can help drive up conversions on the page.

“Thanks for the $205,000.00 settlement that helped me move on with life…”
— Client name., daughter of a victim of defective product

Potential clients check reviews and testimonials. They will compare you to your competitors. If you provide honest yet satisfactory reviews, it will truly resonate with them and help reinforce trust.

Landing Page Contact Forms

Besides testimonials, one of the most important things to have on your landing page is a good contact form. Keep in mind: Even your contact form needs to be targeted towards building trust. Avoid using language that oversells. For  instance, don’t use words and phrases like “start now!” and “sign up today.” Those are tired and vague. Try friendly, inviting copy such as “Tell us about your case!” or “Do you have a case?” within your contact form. You can also hit a pain point if you believe that your users are motivated by monetary compensation. Use a headline that says, “Get the compensation you deserve.”

If you focus on the customer’s direct need – to find out if they need legal representation – you will encourage them to provide contact information. Don’t oversell your services with cheesy copy or ads.

Another great idea is to provide a case study for customers to review. For a landing page that focuses on work-related injuries, a case study discussing a recent case is relevant, useful content. By giving an example where the plaintiff is awarded compensation for a work-related injury, you are validating the client’s claim. You will also be giving the user hope in their own situation. This can build the potential client’s trust in the firm and give them a look at what their experience will be like.

Continually Optimize Your Landing Page

Now that you’ve got a design and great content, it is time to optimize! Optimizing your landing page is the key to effectively driving traffic to your site. We increased conversions by 21% by simply changing the copy on the headline of this landing page.

The headline is not the only thing that can affect conversion. Your landing page visitors can be in different stages of getting started with their claim. There are three main stages they could be in at the time of clicking on the ad to view your site.

Early Stage

In the early stage, users are not sure whether they even have a claim or want to pursue legal action. These users are looking for some type of justification for moving forward. Using copy that applies to these users can consist of telling them why it is important to find out quickly if this does apply to them.

Middle Stage:

The users in this stage are looking for more information about the claim, your law firm and the possible outcome of their case. Providing useful information about the action, including causes, side effects and drug information, can help the user feel more comfortable with the experience of the firm. Middle stage users are looking for more in-depth information. This means you need to provide more copy. If you fail to provide content because you think people don’t read on the internet, it can cause you to lose the potential clients who are at this stage.

Late Stage

These users have a good idea of where they stand in their claim. They are ready to act. They are looking for either justice or compensation. You must provide an easy way for them to contact the firm. If you offer a quick contact form, phone number and even a live chat, it should cover the different ways users would contact the firm.

Finding out what stage your users are in is imperative to converting the most leads. We suggest creating two versions of your landing page that appeal to these different stages and testing them against each other. One could be very simple. It could give users the reasons they should contact the firm and provide a few ways to do so. Another version could cater to middle-stage visitors and add more information below the fold. Once you test these two versions, you will have a better idea of what stage the majority of your users are in. Then, you can choose that variation and start another test.

Key Takeaways

When building a landing page for specific lawsuits, it’s important to remember a few key things.

• Get your site up quick!

• Have several ways to contact the firm.

• Never promise that you’ll win a case.

• Provide a great review.

• Show off a recent verdict.

• Try not to use sales or marketing language.

• Give vital information about the causes and effects of the drug.

• Optimize your landing page for mobile devices.

• Test the page!