The California Consumer Privacy Act (CCPA), considered one of the most expansive U.S. privacy laws to date, went into effect on January 1, 2020. The CCPA placed significant limitations on the collection and sale of a consumer’s personal information and provides consumers new and expansive rights with respect to their personal information.
Less than one year later, on November 3, 2020, a majority of California residents voted in favor of Proposition 24, which included the California Privacy Rights Act (CPRA). The CPRA builds upon the CCPA’s extensive framework of privacy rights and obligations, both expanding and modifying key aspects of the CCPA, and generally becomes effective January 1, 2023.