So R.E.A.C.H. is really on fire following its efforts in support of industry’s position on the FCC’s one-to-one consent rules.

With one-to-one seemingly out the window–or is it?–the R.E.A.C.H. standards remain the only comprehensive set of lead gen standards and everyone is taking notice.

Biggest uptick in membership yet this month and tons of activity and energy.

But the biggest news from Friday’s board meeting was the admission of two new and CRUCIAL members: Joey Liner and Michael Ferree.

If you have spent any time in the business you know these two.

Joey spent quite a bit of time with a major lead aggregator– I dare not speak its name–before setting up shop with Liner Connections as the go-to consulting firm in the lead generation space. He has also been instrumental in helping to bridge the gaps between R.E.A.C.H. and other organizations in the lead gen space– I am always very welcoming but others are not so much–and he is truly a advocate for standards the industry can live with. Love that.

Mike runs one of the best conferences in the Lead Generation World called… Lead Generation World. He also throws the FANTASTIC contact.io event each year and has tremendous reach in the space. He was also caught on to the risk posed by the FCC’s early one-to-one efforts and provided a platform for education that nobody else did. He has shown tremendous LEADERSHIP in the industry and has advocated for good actors– while pushing back against bad eggs– from the beginning.

Really proud to have these two on the board. They bring INCREDIBLE experience and CREDIBILITY to the organization and their addition really signals R.E.A.C.H. has come of age and taken a position of leadership through the lead generation, direct-to-consumer, and digital advertising communities.

Please join me in welcoming these two to the board of R.E.A.C.H.!