If you want to start posting more on LinkedIn but you aren’t sure what to post, here are 30 content prompts to hopefully inspire you.

All that missing is your unique experience from your perspective. And that’s your content advantage.

I recommend to not just use social media just promote yourself or your company. Make sure some of your posts are designed to just connect with your audience. Not everything you post on social media needs to generate leads.

Oftentimes the content that resonates the most with your clients and employees is where you show your softer side. Include posts that highlight your community service, pro bono and volunteer initiatives as well as showcase your employees and company culture.

The next step is to choose which topics interest you, define your content pillars (the core areas that align with your brand and business) and then outline posts about them in your content calendar (which you should start to create).

Try not to post about your successes too often (especially in a boastful way like “I’m honored and humbled to be named to Super Lawyers for the 400th time…” that’s not client-centric.

Instead, make the posts about the unique value that you can provide to your network. Showing versus telling is always the better way to engage with your followers and build your personal brand.

Offer practical advice, write in short paragraphs and tell stories from your own life when you can.

Most of all, be helpful and relatable. And be YOU!